What consequence may arise from violating advertising rules?

Violating advertising rules can lead to various consequences, among which cease and desist orders are significant. These orders are legal documents issued by regulatory agencies to halt any actions that are deemed to be in violation of laws or regulations. When a business is found to have committed advertising violations, such as making false claims or misleading statements, a cease and desist order may be issued to stop the practice immediately. This response serves to protect consumers and maintain fair competition in the marketplace.

While warnings, increased audit scrutiny, or even business closures could be consequences as well, they often come into play under different circumstances or may not be enforced as strictly as cease and desist orders. The issuance of a cease and desist order carries more immediate legal weight and serves as a direct deterrent against misleading advertising practices.