What is the potential penalty for a dealer who continues to run an ad after receiving a cease and desist order?

The potential penalty for a dealer who continues to run an advertisement after receiving a cease and desist order can be quite substantial, and $43,792 per day, per violation, reflects the seriousness of such an infraction. A cease and desist order is a legal directive that notifies individuals or businesses to stop unlawful activities, and ignoring this order can lead to significant financial repercussions. The high figure serves as a deterrent to ensure compliance with advertising regulations, emphasizing the importance of adhering to legal guidelines in marketing practices.

The rationale behind such severe penalties is to protect consumers from misleading or illegal advertising and to maintain fairness in the marketplace. This particular amount also indicates the potential for cumulative penalties if violations occur more than once, highlighting the gravity of the situation when a dealer decides to disregard a cease and desist order.